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The Story of Levi Strauss - Levi Strauss & Co
Levi Strauss Biography
Levi Strauss is founder the first company for manufacturing of blue jeans. He was born on February 26, 1829 in Buttenheim, Germany as Loeb Strauss. 1847 he went to New York with his two sisters and mother to join his brothers on dry goods wholesale business. In 1850 he changed his name to Levi and in 1853 he became an American citizen.
The Story of Levi Strauss - Levi Strauss & Co
When California Gold Rush began he decided to go west and to open a West Coast branch of the family dry goods business in San Francisco in early March 1853. He opened his dry goods wholesale business as Levi Strauss & Co. and sold clothing, bedding, combs, purses, handkerchiefs and bolts of fabric delivered from his brothers in New York.
He became a well-known figure in the city being active in the business and cultural life of San Francisco and supporting the Jewish community, he himself being of German Jewish descent.
One of his costumers was Jacob W. Davis, a Reno, Nevada tailor. Strauss got a letter from him in 1872. In Levi Strauss - Jeans, History & Facts - Biography PYP